OBJECTIVE: Successful interactive agency professional with over 10 years’ experience in online strategy, content, marketing and project management seeks to lead strategic engagements and cross-functional teams.

SKILLS SUMMARY: Online marketing, search marketing, social media marketing, email marketing, interactive strategy, client management, client service, team leadership, project management, oral/written communication, content creation, content editing, business analysis, interaction design, information architecture, requirements gathering, requirements documentation, project plans, scopes of work

PROFESSIONAL EXPERIENCE:

Director of Marketing, 2008-present, CDG Interactive, Washington, DC

• Lead interactive marketing strategy for all client engagements
• Develop company portfolio of marketing services
• Lead analysis and strategy for $2M yearly client advertising contract with Top 3 online travel agency
• Lead interaction design strategy in concert with design staff, advising on best practices for conversion strategy, usability, landing page optimization, and user experience
• Direct staff of marketing strategists in ongoing campaign implementation and management, including dashboard reporting, search engine optimization, search engine marketing, social media marketing and email marketing campaigns

Director of Client Services, 2005-08, CDG Interactive, Washington, DC

• Served as engagement lead for development and launch of redesigned CQ Politics site for Congressional Quarterly
• Served as business strategy lead for interactive wireframe applications for GEICO that redesigned the interaction and interface for online quote and purchase, and Policyholder Services Center
• Led cross-functional teams in strategy, development and deployment of marketing sites for GEICO (www.goldengecko.com, www.mygreatrides.com)
• Supervised team of project managers, interactive analyst and traffic manager, serving over 50 clients

Interactive Project Manager/Producer, 2002-05, CDG Solutions, Washington, DC

• Led cross-functional teams in multiple projects, including web site development, web application development, online marketing campaigns, and branding/identity campaigns, providing strategic direction and day-to-day management
• Served as primary contact for multiple client accounts, managing client communication and expectations; regularly sharing information with team members
• Created and managed deliverable documents, including project schedules, information architecture schema, creative and project briefs, wireframes, budgets/statements of work, and proposals

Steering Committee Chair, 2002-03; Executive Board member, 2003-present; Programming co-chair, 2000-01, committee member, 1999-2000, DC Web Women, Washington, DC

• Organized steering committee meetings, co-ordinated volunteers; provided strategic guidance; and suggested selected program topics, publicized and co-ordinated events for 4,000-member professional association of women in new media

Producer, 2001-02, IDEV, Silver Spring, MD

• Managed multiple client accounts, serving as primary client contact for communications, approval, information gathering, and production
• Led team in creating and implementing marketing campaigns for Stuart Weitzman client site
• Created and implemented media buys on theknot.com and Google AdWords campaigns for Stuart Weitzman site, contributing to year-over-year sales increases of 100%

Associate Producer, 2000-01, IDEV, Silver Spring, MD

• Helped manage multiple client accounts, including Stuart Weitzman and Etienne Aigner e-commerce web sites
• Contributed to production of Al Gore 2000 Presidential campaign site
• Managed launch of Stuart Weitzman Shoe Museum and Online Trunk Show 2000 promotion sites

Webmaster, 1998-2000, American Nurses Association, Washington, DC

• Created, designed and maintained pages for NursingWorld, the web site of a 100,000-member professional association; doubled user sessions from 1998 to 1999
• Wrote and edited weekly email newsletter of relevant news updates for association members
• Helped plan, design and launch two major e-commerce ventures: online continuing education and online bookstore, bringing in $40,000 in revenue in first 4 months
• Co-ordinated electronic publication of award-winning peer-reviewed Online Journal of Issues in Nursing

EDUCATION:

• Tulane University, New Orleans, La. Bachelor of Arts in Communication, summa cum laude, departmental honors in communication, Phi Beta Kappa
• University of Birmingham, Birmingham, England, Junior Year Abroad